-1. KKP Consumer MARKET study in five regions ( 20 selected areas)
-2. KKP In-depth interviews of Respondents on Camera
-3. KKP television ads campaign mini survey
Ghana Nutrition Improvement Project started in 2009 to improve the nutritional situation of weaning babies in Ghana, by adding necessary nutrition such as protein, vitamin and minerals to their most traditionally popular complementary food, KOKO. Scope of Study: Five Regions (Greater Accra, Eastern, Northern, Central and Ashanti Region)
Target: Weaning mothers across 16 communities.
Total data points collected/interviews: 600
One on one interview of 6 respondent on camera
Interviewing of another 160 on a new TV ads that was aired on selected television stations