KKP Consumer Market Study 2018

In August, 2018; The Ajinomoto Foundation contracted Researchlime Ltd to conduct a KOKO Plus quantitative consumer market study in five (5) regions of Ghana ( Greater Accra, Eastern, Central, Ashanti and Northern Region). The objectives of the study was to understand the current penetration and product image of KKP in the target markets, understand how competitors are doing in the market and to highlights consumer’s insight, purchasing behavior and the knowledge level levels of respondents. This study involves administering research questionnaires to a total of 480 mothers with weaning babies within 16 selected communities across the five regions.

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