KKP Baseline study Cape Coast

In order to expand the gradual sales of the KKP products
for the current three regions to the 4th region, TAF felt the
need to conduct a baseline study to market situation in
Cape Coast before expanding sales to the region.
Researchlime was therefore consulted to undertake a
baseline study in Kotokraba and Abura in the Cape Coast
Municipality to establishing the current state of mothers
attitudes towards complementary foods, their preference,
knowledge on nutrients, source of information, awareness
and perception of existing brands and others. In total 110
weaning mothers were interviewed using mobile gathering
tools

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