KKP Acceptability Study

KOKOPlus Consumer research in the past suggests a need
for a stronger product features as the current package
was not fully understood among the target market. Product
packaging is considered as very important communication
tool in reaching the hearts and minds of the target market
for the KKP brand. Based on the recognition of the above
issues, two new drafts packages of KKP (Type-1 and
Type-2) were prepared and presented to the target
market to gather their opinion on the acceptability of the
packages. Researchlime team interviewed 66 weaning
mothers (mothers who have children between the ages
of 6 to 23 months and have started giving them
complementary food) in Accra and Kumasi on the brand
package

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