Project Africa IV – Laundry Customer Satisfaction Survey

July – August 2017 (2 months project)

Assignment:

In order to launch and competitive laundry and personal care products in the Ghanaian market, MMS and its clients contracted Researchlime in conducting a consumer behavior and perception market study on laundry and personal care products on their Ghanaian market. It also involved gathering respondents view on specific products they want to introduce into the market.

Our Role in the assignment:

  • To recruit respondents for Focus Group Discussions in Accra and Kumasi
  • To conduct home visits (face to face) interview on laundry and personal care products in Accra and Kumasi
  • To arrange all the logistics for washing demonstrations, product testing etc.
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