Market Research on the usage of food processors and blenders in Ghana June – July 2016
A market research with an overarching objective to establish the market potential, competition and the opportunities available in Ghana in introducing a Multi-purpose food processor to the Ghanaian market.
Our Role in the Assignment:
- To develop the study questionnaire, conduct pre-testing as per the client request.
- Conduct a face to face interview with 300 general consumers, 100 wholesalers and 100 retailers as well as 10 regulatory bodies in Ghana
- Conducting background studies to identify demographic and socioeconomic trends in Ghana
- Clean, process and analyze the survey data
- Produce the final report