Consumer Market Research

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Market Research on the usage of food processors and blenders in Ghana June – July 2016

Assignment:

A market research with an overarching objective to establish the market potential, competition and the opportunities available in Ghana in introducing a Multi-purpose food processor to the Ghanaian market.

Our Role in the Assignment:

  • To develop the study questionnaire, conduct pre-testing as per the client request.
  • Conduct a face to face interview with 300 general consumers, 100 wholesalers and 100 retailers as well as 10 regulatory bodies in Ghana
  • Conducting background studies to identify demographic and socioeconomic trends in Ghana
  • Clean, process and analyze the survey data
  • Produce the final report
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