BF34 Customer Market survey


A market survey on Sport betting in Ghana April – May 2016

Target was  the Greater Accra


BF34 from Kenya requested our services to conduct a market survey on sport betting in Ghana. To uncover key insights in Ghana, for both sports betters and non-betters, in relation to: Perceptions, mindsets and attitudes. Behaviour,  Barriers,  Messaging and media ,  Value, advocacy drivers and incentives

Our Role in the Assignment:

  • To design the methodology and project plan
  • Conduct fact to face interview with 300 spot betters in the Greater Accra Region
  • Report on the findings
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